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Way 1: sc approaches pn. pn has the necessary contacts to pc who provides the necessary components or capital goods. |

Way 2: sc approaches pn. pn does not have the necessary pc contact yet, but is searching for it.
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Way 3: pn has the necessary pc contact and is looking for appropriate sc. |

Way 4: pn is looking for potential sc and then appropriate pc. |

(sc) search customer (pc) procure customer |
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